I’m a brand marketing and communications leader with deep experience designing creative solutions for purpose-driven organizations. As a strategic creative, I’ve always been a systems thinker and approach challenges with deep curiosity, long before it was lauded as design thinking. I believe in the impact of human-centric solutions and that gaining insight and reiterating is as important as a sound strategy.
I’ve helped the Maryland Food Bank grow exponentially through strategic campaigns, building multi-channel user journeys, and deepening brand affinity through thoughtful content strategy and storytelling. I also led a B2B SaaS product developed to help hunger-relief organizations have a greater impact in their communities.
Most recently I led organizational strategic planning and the integration of communications and marketing, development, events, and technology teams at Pasa Sustainable Agriculture.
Areas of Expertise
Nonprofit Leadership
Marketing Strategy and Execution
Brand and Engagement Strategy
Strategic Communications
Change Management